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The Power of Purpose & Values: A Cornerstone for Company Success

By August 29, 2023Culture
Purpose and values

In the ever-changing and competitive business landscape, successful companies are built on more than just profits, products, or services. They are fueled by a strong sense of purpose and guided by a set of core values. The importance of establishing purpose and values for a company cannot be overstated, as they serve as a cornerstone for organizational success, employee engagement, and long-term sustainability. For Thomas & Company our purpose and values influence every decision we make as an organization, large or small. 

Our Core Purpose

To Enable Success

What It Means to Our Clients

Save time, save money, and mitigate risk through lasting relationships.   

What It Means to Our Colleagues

Personal and Professional Growth with an entrepreneurial spirit.

When we think about our purpose, we ask ourselves this answers the fundamental question, “What are we here to achieve, and how will it positively impact the world?” It serves as the north star that aligns the entire company, from leadership to employees, and even our customers. 

When a company embraces a strong sense of purpose, employees find deeper meaning in their work beyond simply collecting a paycheck. They become more engaged and passionate about their contributions, knowing that they are part of a larger mission that makes a difference. Purpose also attracts like-minded individuals, creating a sense of belonging and shared values that fosters a strong company culture. 

While purpose provides direction, values act as guiding principles that shape the behaviors, decisions, and actions of everyone within the organization. Values are the moral compass of the company, defining what is important and how business should be conducted.  

Thomas & Company Core Values

Remember Who We Are

Always Improving

Own It


*see detailed descriptions of each value below. 

When values are well-defined and consistently upheld, they become the basis for building trust, credibility, and strong relationships. Employees who align with the company’s values are more likely to feel connected to the organization and proud of their affiliation.  

Establishing and embracing our purpose and values deeply influences a company’s internal culture. A purpose-driven and values-led culture promotes employee engagement, fosters a sense of pride and loyalty, and boosts overall job satisfaction. Employees feel connected to something greater than themselves, and this sense of meaning in their work drives higher productivity and creativity. 

As business leaders, it is our responsibility to lead with purpose and values to shape a brighter future for our organizations and the communities we serve.  Recognitions like the Top Workplaces for Purpose & Values award validate the efforts and commitment we have put into establishing and nurturing a purpose-driven and values-led culture. 


Values Represented – Longevity, Integrity, Subject Matter Expertise, Lasting Relationships, Reliability, Trust, Perseverance, Respect, Positivity, Loyalty 

What It Means – We are a team of subject matter experts with a proud service history who pride ourselves on doing it right and building trusted relationships. 

How We Express It – We value the relationships we’ve built, and the experience gained over the years. 

Result – We do what is right because we’ve always done it that way. 


Values Represented – Challenge ourselves, Innovation, Commitment, Motivation, Education, Growth Mindset, Creativity, Efficiency  

What It Means – Our knowledge and ability to execute on behalf of our clients is paramount. We are always pushing to be smarter, more efficient, and deliver more value to our clients and each other. 

How We Express It – In our office, our community, and our personal lives we support and encourage each other to push past what we thought was possible and actualize our potential. 

Result – Being better today than we were yesterday, both personally and professionally. 


Values Represented – Complete Ownership, Teamwork, Efficiency, Client Experience, Honesty, Integrity, Reliability, Perseverance 

What It Means – Own your performance, your team’s performance, the company’s performance, and the clients’ experience. Accountability starts with the individual. 

How We Express It – Open communication and transparency about our performance. 

Result – Never sacrifice long-term value for short-term results.  We never say, “that’s not my job.” 


Values Represented – Teamwork, Relationships, Communication, Appreciation, Diversity, Respect, Compassion 

What It Means – Our team, our clients, the communities we impact.  We are capable of more when unified as one. 

How We Express It – We build relationships through transparent communication and appreciation. 

Result – I’ve got your back, no matter what. 

Justin Moses

Author Justin Moses

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