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Culture during COVID-19

By July 16, 2020August 23rd, 2023COVID-19, Culture

I don’t believe any company was truly prepared for this pandemic.  However, I would argue that companies with a strong culture are better equipped to face such an obstacle.

“The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.” ~ Ryan Holiday (Author)

Building a business one client at a time over 25 years has many advantages. For our clients it means they receive the best service from the best people in the industry. For our associates it means they work with a team that is fully invested in enabling their success and they can count on leadership to always have their best interests at heart. Below are some highlights of what we’ve done and how they helped us not only survive but thrive during these unprecedented times.

Purpose & Values

All the decisions we make are based off our purpose and values.  How will we “Enable the Success” of our colleagues while doing the same for our clients?  Easy.  Live out our core values.


During times of uncertainty you must communicate effectively with colleagues.  Luckily, we have an intranet platform that aides in our communication.  Not only were we informing our colleagues but building trust on how leadership was managing this new environment.


Our Solidarity Shout-Out program makes peer to peer appreciation easy and accessible.  When you have colleagues going above and beyond daily, it’s important to share how much the company values their work.  It was an easy decision to give each colleague a gift card to show our appreciation.  As the days working from home turned to weeks, we followed up with flowers, motivational cards, meditation cards, and even T&C custom face masks.

Meeting Their Needs

Truly listening to our employees. Focus on their needs and proactively address their concerns.  Software updates, hardware updates, and attracting additional talent.  Another need was connectivity with teammates we once connected with on a daily basis.  Yes, we did some Zoom happy hours.  We also created videos using Zoom to spread some good vibes.  A ‘Good Vibes Only’ video series where we interviewed colleagues and allowed them to share their good vibes message to teammates or even sing us a song.

Culture has always been one a differentiator for our organization.  This pandemic was simply an opportunity to highlight and strengthen our culture.

Justin Moses

Author Justin Moses

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